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Influence: The Psychology of Persuasion

-By Robert B. Cialdini

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Book Summary

Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success. short..

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Book Details
ISBN-13 9780061241895
Publisher HarperCollins Publishers Inc
Imprint HarperBusiness
Number of Pages 336
Publication Date 01022007
Language English
Binding Paperback