This new, thoroughly revised edition presents the concepts, techniques, and applications of strategic management in a lucid and learner-friendly manner. Special effort has been made to relate these to the Indian context. Salient Features State-of-the-art framework of strategic management coverage of all major issues in strategic management special emphasis on information management and technology, and globalisation in the context of strategic management fifteen new case studies with a note on case method and case analysis numerous illustrations and exhibits covering a wide range of industries chapter-end summaries, short-answer and discussion questions, references and notes, and so on. With its comprehensive coverage, the book is ideal for self-study and fully meets the requirements of graduate and postgraduate students of management and allied disciplines. Middle-level managers and trainers would also find the book useful. short..