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Product Design and Development

-By Karl Ulrich

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Book Summary

Covering contemporary design and development issues, such as identifying customer needs, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise.

Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and senior undergraduate business, engineering and industrial design courses, this book uses integrative methodologies to facilitate problem-solving and decision-making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams. short..

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Book Details
ISBN-13 9780071137423
Publisher McGraw-Hill Education - Europe
Imprint McGraw-Hill Education (ISE Editions)
Number of Pages 320
Publication Date 01021995
Language English
Binding Paperback