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Advertising Management

-By Professor Indian Institute of Mass Communications New Delhi Jaishri Jethwaney (Indian Institute of Mass Communication (IIMC))

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Book Summary

Designed to meet the needs of management students, this book explores the concepts of advertising management explained through examples and case studies. It provides a coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships.

Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy and planning, and agency relationships. short..

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Book Details
ISBN-13 9780195678437
Publisher Oxford University Press
Imprint Oxford University Press
Number of Pages 736
Publication Date 29062006
Language
Binding Paperback

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