Retail Banking has become a very important component in the business mix of banks. Retail Banking offers multiple comfort factors for banks to do business. Large and divergent customer base across income segments offers huge scope for banks to develop and offer multiple products and services. In addition to traditional products and services offered by banks over the years, the retail model has undergone rapid innovation in the past decade with regard to products, processes, people and technology. Technology has become the driver for retail banking explosion, and technology products like ATM, Internet Banking, Mobile Banking, Card products like Debit Cards, Credit Cards and remittance products like RTGS and NEFT are making their presence felt in the retail space. Banks are embracing different strategies, redesigning their conventional business silos, reengineering their channels, products and services to increase the share of the customer wallet. In this scenario, it is imperative that every present-day banker is updated with these concepts and this book is an attempt to achieve that objective. The book covers the different dimensions of retail banking and presents a broad canvas containing the important facets of retail banking. short..
|Number of Pages|