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Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives

-By Sam Delaney

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Book Summary

Between the 1960s and the 1980s some of the men in the country were responsible for transforming a lifeless advertising industry into something exciting. They came up with the idea of selling lifestyles. This title presents the story of ambition and obsession and how the ads that began by reflecting British culture came to define it.

Between the 1960s and the 1980s some of the most influential men in the country spent most of the day in the pub and got paid more than the Prime Minister. They were responsible for transforming a lifeless advertising industry into something exciting and extravagant. They came up with the idea of selling lifestyles. They changed what we ate, how we dressed and who we voted for and celebrated with fast cars, private jets and champagne. GET SMASHED is a story of ambition, obsession and excess and how the ads that began by reflecting British culture came to define it. short..

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Book Details
ISBN-13 9780340922507
Publisher Hodder & Stoughton General Division
Imprint Sceptre
Number of Pages 224
Publication Date 09082007
Language
Binding Paperback

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