This paperback and CD-ROM guide to what is required to succeed in the challenging world of e-commerce offers a focus on success in the Asian markets. read more...
"Underdogs in Overdrive is an inspirational guide for Asia's budding technopreneurs.
Based on the author's own experiences in the region's dynamic technology sector, "Underdogs in Overdrive provides tomorrow's winners with the basic building blocks to harness their entrepreneurial flair. The book is useful for those who have yet to "take the plunge, " those who have taken the first steps, and also for those whose companies are in the early stages of development in the New Economy.
For the rest of us, Ilyas Khan provides an armchair view of the front lines of the technopreneurial revolution, and personal, incisive insights about today's key trends and players.
The book is characterized by an irreverent approach that will touch all who aspire to greatness as technology entrepreneurs. A generous sprinkling of cartoons and "exercises" lifts this work above normal "how to" guides.
The book is accompanied by a multi-media CD, and readers will find updates and inspiration from the related website www.underdogsinoverdrive.com short..
|Publisher||John Wiley & Sons (Asia) Pte Ltd|
|Imprint||John Wiley & Sons (Asia) Pte Ltd|
|Number of Pages||194|
|Binding||Mixed media product|