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The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick)

-By Seth Godin

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Book Summary

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. This book helps you do just that.

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. short..

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Book Details
ISBN-13 9780749928308
Publisher Little, Brown Book Group
Imprint Piatkus Books
Number of Pages 96
Publication Date 26072007
Language
Binding Paperback