The Innovator's Cookbook: Essentials for Inventing What is Next

Steven Johnson

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The Innovator's Cookbook: Essentials for Inventing What is Next

-By Steven Johnson

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Book Summary

A collection of essays, interviews, and advanced insights on the subject of innovation. It reveals the innovation found in a range of fields, including science, technology, energy, transportation, education, art, and sociology.

Steven Johnson, author of "Where Good Ideas Come From", "Emergence", "Everything Bad is Good for You", "Mind Wide Open" and "Ghost Map", and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future. short..

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Book Details
ISBN-13 9781594485589
Publisher Penguin Putnam Inc
Imprint Riverhead Books,U.S.
Number of Pages 256
Publication Date 26072012
Language
Binding Paperback

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