Marketing Analytics - Data-driven Techniques with Microsoft Excel is a comprehensive book on Microsoft Excel. The book comprises of chapters on how to quantify customer value, allocate marketing budget between acquiring and retaining high-value customers, estimating trends and seasonality, optimizing product price points, and viral marketing models for social media. In addition, this book will help business managers and data analysts to use Excel to analyze business information using powerful analytical techniques. This book is essential for aspiring managers and business managers. short..
|Publisher||Wiley india Pvt. Ltd|
|Imprint||Wiley india Pvt. Ltd|
|Number of Pages||720|